For FORM{yoga}, a local yoga studio, I expanded the studio’s tagline, “We laugh. We fall. And sometimes we curse.” and expressed it through social media, blogs, print ads, web copy, newsletters, and email.

The enhanced brand resonated with its community and helped grow its membership.

Oh, and can’t forget the “WTFaq” section!


“Working with Derek has simply been wonderful! He brings so much clarity, energy and wit to the words on our website. I’m not sure what we would have done without him — other than have boring copy!”

Mandy Roberts